Shades of Indus - SS'25
The Shades Of Indus Collection pays homage to the timeless elegance and understated sophistication of the Indus Valley Civilization, reimagined for the modern man. This menswear collection brings together the rich legacy of one of the world’s oldest civilizations and the functionality needed to thrive in the Indian summer.
Inspiration
Drawing from the earthy palette of the Indus Valley's natural landscape, the collection features solid hues inspired by elements such as terracotta, bone, clay, river blue, sand, salt and fern. These colors echo the serenity and resilience of ancient times while resonating with the refined tastes of today’s discerning man.
Fabric & Aesthetic
Crafted exclusively from pure linen and cotton gauze, the collection emphasizes breathability, softness, and comfort, making it an ideal choice for the Indian summer. Each fabric undergoes a unique sun-baked wash, lending the shirts an organic texture reminiscent of sunlit ruins and earthen artefacts. This treatment enhances the natural imperfections, celebrating the beauty of simplicity and authenticity.
All of the shirts have undergone neopalms’ signature wash that lends them a cloud-like softness. Trust us when we tell you- you have never experienced shirts as soft as these!
Design Philosophy
Designed for travel, smart-casual occasions, and effortless versatility, the collection features:
-Minimalist silhouettes that exude elegance and allow the fabric to shine.
-Thoughtfully tailored details such as clean collars, functional cuffs with rustic fringed edges, classic fits and fine embroidery details ensure a rich, sophisticated look.
-Lightweight, fuss-free construction keeps the wearer cool while offering a polished appearance.
Target Audience
This collection is designed for mature, elegant men who value timeless style, premium quality, and thoughtful design. These are men who appreciate the blend of heritage and modernity, seamlessly transitioning between professional and leisure settings.
Positioning
The Shades of Indus Collection is not just a celebration of the past; it is a nod to the enduring legacy of timeless style. It embodies a journey- across time, culture, and landscape- offering men the perfect wardrobe for an elegant yet effortless summer.
The Shades Of Indus Collection invites you to embrace the essence of the Indus Valley, carrying a piece of its quiet strength and earthy grace wherever you go.
